I use both qualitative and quantitative methods to investigate research that intersects between digital marketing and consumer behavior. I am fascinated in how social media and other digital technology is changing the consumer journey from the introduction of AI chatbots to new social platforms like Threads. I am especially passionate at how consumer's are managing their digital and social media wellness while finding balance in this hectic world.

I'm so glad you asked! Digital wellness is the optimum state of well-being we can achieve while interacting with our digital technology. Social media wellness is an extension under digital wellness and also looks at the optimum state of well-being when we are on social media whether that is on our mobile devices or other digital devices.

We were never taught how to set boundaries with digital technology, yet we are living in a world where we are constantly distracted. Digital and social media wellness does not have to be an inherently negative experience, but some people struggle (like me) with those boundaries. If you feel this way, know you are not alone - reach out and let's talk about those boundaries together!

I am passionate about mentoring and building relationships with clients. I originally wanted to be a collegiate volleyball coach because mentoring and connecting with my athletes was something I loved. I had always thought about getting a doctorate in the back of my mind, but while doing my MBA, I was introduced to academia. I started doing research and fell in love with that and realized I could also mentor while teaching and build strong relationships with clients to help them solve complex problems.

I am so stoked I get to do this the rest of my life!

I also feel strongly that we should all be learning healthy digital habits when it comes to technology and social media and hope to teach my students and clients the importance of this.

I can keep time better than an actual clock! I know exactly how much time as passed down to the minute.