I'm Ashley. I'm an assistant professor in marketing who loves to... 
investigate
inspire
motivate
digital
marketing
consumer
behavior
market research
and analytics
Let’s get in touch!

Recent Works

My research investigates the intersection of digital marketing, online communities, and consumer behavior.

Specifically the first essay in my dissertation qualitatively explores the connections that micro-influencers build with consumers. In my second essay I examine how social media influencers impact consumers’ digital wellness using mixed-methods. 
areas of focus

Research Interests

Digital Marketing
& Social Media
Influencers &
Brand Communities
Scholarship of
Teaching and Learning
8+
Years Professional Experience
13
Features & Awards
from the marketing & teaching community
15+
Publications & Presentations
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Popular Questions

People usually ask me

What kind of research do you do?

I use both qualitative and quantitative methods to investigate research that intersects between digital marketing and consumer behavior. My dissertation focused on social media influencers, brand connections, and consumers’ digital wellness. I am fascinated in how social media and other digital technology is changing consumer journeys. I am also interested in the scholarship of teaching and learning. 

What is your teaching style or philosophy?

I like to use active learning techniques to create engagement in my classroom. I make an effort to make sure the course content is related to the issues they will be dealing with in industry. I also prefer to create assignments leveraging Bloom’s taxonomy where students apply, analyze, evaluate, and get practice creating. Finally, I like to use experiential learning through industry certifications and simulations that students can put on their resumes.  

What are you passionate about?

I am passionate about mentoring. I originally wanted to be a collegiate volleyball coach because mentoring and connecting with my athletes was something I loved. I had always thought about getting a doctorate in the back of my mind, but while doing my MBA, I was introduced to academia. I started doing research and fell in love with that and realized I could also mentor while teaching. I am so stoked I get to do this the rest of my life!

What’s the most useless talent you have?

I can keep time better than an actual clock! I know exactly how much time as passed down to the minute.