Hass Consulting LLC is a small, independently owned marketing consulting company specializing in helping businesses unlock their digital potential. Because majority of consumers spending a significant amount of time online, businesses must establish a strong digital presence to stay competitive and relevant. With an in-depth understanding of the ever-evolving digital landscape, Ashley possesses the skills for developing and implementing effective strategies that drive growth and maximize return on investment (ROI). With years of experience in the field and a Ph.D. in marketing, Ashley has developed a comprehensive set of skills that cover various aspects of digital marketing, including social media marketing, website management, content marketing, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and more. This broad expertise allows her to take a holistic approach to marketing, ensuring all elements work together seamlessly to achieve desired outcomes.
A specific area of expertise that Ashley has is social media management. Ashley can help you from assessment and strategy, to content development and platform management, to engagement oversight and beyond. Ashley not only achieves short-term results but also focuses on building a strong foundation for long-term success when it comes to social media. Her dedication to continuous learning and staying ahead of industry trends ensures that clients receive the most innovative and effective strategies to maintain a competitive edge.
The last area of expertise for Ashley is with digital and social media wellness as a Certified Digital Wellness Practitioner. In today's interconnected society, where technology has become an integral part of our daily lives, digital wellness emphasizes the importance of setting boundaries, managing screen time, and nurturing a healthy digital lifestyle. It involves being mindful of our online activities, taking regular breaks, and prioritizing real-life connections. By fostering a mindful and balanced approach to technology and social media, digital wellness enables individuals to harness the benefits of the digital realm while mitigating the potential negative impacts on mental, emotional, and physical health. If you read this and thought, "oh my goodness - I need to work on this," reach out!
I manage the email marketing efforts for the HigherED SIG. I create content for various email campaigns relating to events and offerings from the SIG. Additionally, I create their newsletter twice per academic year in conjunction with the American Marketing Association's educator's conferences. I use data to inform how the emails are performing and make adjustments over time to continue increasing the open and click through rate. To download the latest newsletter click here!